The Best Known Name in Land

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Creating optimal value for clients at every stage of a project or the real estate cycle is our specialty and focus as the nation’s largest brokerage and advisory firm focused on land.

Deftly navigating challenges such as complex site selection, development issues, asset positioning, capital structures and other make-or-break factors in land dealmaking, our brokers and advisors synthesize thousands of data points and trends every day to help our clients reduce risks, enhance returns and move mountains.

We stake our difference on collaboration across our national network of offices, superior and proprietary databases, advanced mapping technology and our unrivaled commitment to providing a 360° solution for every project.


Our network of regional and local offices cultivate deep insight on their local markets. Leveraging these nuanced analyses of the national land market, we are optimally positioned to partner with local, regional and national clients.


Executive Team

At a time when brokerages were characterized by hostile, competitive environments, our founders envisioned a new kind of firm that would encourage cooperation among regional teams in order to deliver a better client experience. From superior offering memorandums and mapping technology to pioneering an auction process that maximizes the value of each transaction, we’ve been industry disruptors since 1987.


Greg Vogel Founder and CEO

Since founding the company in 1987, Mr. Vogel has applied his unique knowledge in the areas of land economics, land use and market trends to become a trusted advisor and broker to a broad spectrum of clients including financial institutions, investors, homebuilders and master planned community developers.

As Chief Executive Officer of the Land Advisors Organization, Mr. Vogel has led the expansion of the company into 22 markets across the United States. Over the past 25 years he has been involved in hundreds of transactions including several of the highest valued land transactions in the country. He has developed an extreme level of expertise in large scale community development and the representation of large land owners in unique structured transactions.

Mr. Vogel received his B.S. in Real Estate from Arizona State University in 1985. He is a past Trustee and Governor for the Urban Land Institute (ULI), the past Chair of the ULI Community Development Council (BlueFlight) and currently sits on the ULI Foundation Board of Directors. Mr. Vogel focuses his philanthropic and civic involvement on the Arizona State University Foundation (Trustee, Board member and Operations Committee member) and Arizona State University’s Masters of Real Estate Development Advisory Board (Co-Chairman).

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4900 N. Scottsdale Road
Suite 3000
Scottsdale, AZ 85251

Mike Schwab Principal and Designated Broker

Mike Schwab has been with Land Advisors Organization since 1989, offering clients 30-plus years of experience as a licensed agent and broker in Arizona. Clients benefit from his wealth of market knowledge in both the listing and sale of planned communities, residential land & lots, commercial land, industrial land, investment land and agricultural land.

Specializing in the western metropolitan Phoenix communities, Mike maintains relationships in multiple jurisdictions and is uniquely qualified to assist his clients with market intelligence, land economics, property due diligence and entitlements.

Mike is a member of the Home Builders Association of Central Arizona and Western Maricopa Coalition (a public-private partnership of the 15 communities, the business community, and the educational sector in the West Valley). He is past president and board member of the Hon Kachina Council, and was a trustee with St. Luke’s Health Initiatives.

Mike received his Bachelor of Science in Real Estate with a minor in Finance from Arizona State University in 1987.

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4900 N. Scottsdale Road
Suite 3000
Scottsdale, AZ 85251

Brian Rosener President

Brian is the President of the Land Advisors Organization.  Since joining the Company in 1999, Brian has played a vital role in the creation and implementation of the Company’s vision and associated growth strategies.

As President, Brian is responsible for the day-to-day operations of the Company across the entire country.  From strategic direction, office identification, infrastructure, financial management, compliance, process improvement, and talent acquisition/management, Brian’s deep operational knowledge and team-building skills have helped Land Advisors remain at the forefront of the land brokerage industry.

Prior to joining the Land Advisors, Brian was a Senior Manager with the global management consulting firm Accenture.  In that role, Brian was responsible for improving the technology, business processes, and human capital elements of Fortune 500 companies across the country.  He has used these skills and his experiences to help a rapidly growing LAO leverage the best practices employed by leading companies in a variety of industries.

Brian has an MBA with concentrations in Marketing and Finance from the University of Arizona, and a Bachelor of Science degree with a concentration in Operations Management from Arizona State University.

Jeff Carlson Managing Director – Land Advisors Capital

Jeff is a 30-year industry veteran, former CPA and Division President of a top ten public homebuilder. During his last year at Meritage Homes, his Division closed approximately 1,500 homes. He has deep expertise in all aspects of homebuilding; from land acquisition and development, finance, sales and marketing. As a former general contractor, Carlson started two custom homebuilding operations where he gained an appreciation for all facets of running a small business.

During the recent downturn, Carlson aligned with a hedge fund and several high net worth investors in order to target distressed real estate projects, mostly in Arizona. The group ultimately controlled nearly 2,000 single family lots and 35 partially finished homes. Carlson was responsible for all aspects of the asset management and disposition.
Carlson spent several years in the banking industry where his focus was debt restructuring and non-performing loan workouts.

A 1980 graduate of Indiana University, Carlson received his Bachelor’s degree in Accounting and continued on as a Certified Public Accountant with the firm now known as KPMG.

Ethan Granger Chief Technology Officer

After joining the Land Advisors Organization 1996, Ethan began developing a custom geographic information system focused on modeling the complex variables that drive land parcel purchasing decisions. This system helped to transform the Land Advisors Organization from a small regional land brokerage firm to one with national presence. This growth has, in turn, led to an extremely sophisticated geographic database of land parcels around the country enabling the Land Advisors the ability to offer brokerage consulting in nearly any market.

Ethan’s ultimate accomplishment was to put this system into the hands of non-technical sales agents by creating an easy to use interface. Additionally, Ethan built a department to support the agents in efficiently creating custom map products for real estate transactions and clients. The Land Advisors’ IT department is continually recognized as utilizing the latest mapping technology and sets a high standard for the practical application of GIS.

Ethan still remains deeply involved in the IT operations helping to craft creative solutions, manage integration of emerging technologies and to ultimately steer the technological direction of the company. He enjoys working with the other Land Advisors sales agents to enhance their deal-making ability through geographic analysis and identify new opportunities where technology can play a vital role.

Ethan earned a Bachelor of Science degree in Geography and a Bachelor of Arts degree in Environmental Studies with an emphasis on Planning from Binghamton University. He pursued a Masters in Geography from Arizona State University. Ethan also holds a real estate license in the State of Arizona since 2003.


Lao Landahand Logo GreyLand may be our business but supporting communities is our passion. We work with a variety of deserving non-profits across the country that meet the needs of at-risk children, families, first responders, veterans and the homeless. Committed to exemplary corporate citizenship, we are also actively involved with real estate organizations devoted to the responsible development of land.



24 Offices throughout the US

100 Million Acres Sold

20 Billion in Transactions Closed

1 Million Parcels of Land Tracked