The Best Known Name in Land
Creating optimal value for clients at every stage of a project or the real estate cycle is our specialty and focus as the nation’s largest brokerage and advisory firm focused on land.
Deftly navigating challenges such as complex site selection, development issues, asset positioning, capital structures and other make-or-break factors in successful land transactions, our brokers and advisors synthesize thousands of data points and trends every day to help our clients reduce risks, enhance returns and bring clarity to the most complex asset class, land.
We stake our difference on collaboration across our national network of offices, superior and proprietary databases, advanced mapping technology and our unrivaled commitment to providing a 360° solution for every project.
At a time when brokerages were characterized by hostile, competitive environments, our founders envisioned a new kind of firm that would encourage cooperation among regional teams in order to deliver a better client experience. From superior offering memorandums and mapping technology to pioneering an auction process that maximizes the value of each transaction, we’ve been industry disruptors since 1987.
Greg Vogel Founder and CEO
Since founding the company in 1987, Greg has applied his unique knowledge in the areas of land economics, land use and market trends to become a trusted advisor to a broad spectrum of clients including financial institutions, investors, homebuilders and master-planned community developers.
As Chief Executive Officer of Land Advisors Organization, he has led the expansion of the company into 30 markets across the United States launching it to the largest land company in the US.. Over the past 36 years he has been involved in over 1,000 transactions including dozens of the highest valued land transactions in the country. He has developed an extreme level of expertise in large scale community development and the representation of large land owners in unique structured transactions.
Mr. Vogel received his B.S. in Real Estate from Arizona State University in 1985. Within the Urban Land Institute he has served over 25 years in many national and local leadership positions. Mr. Vogel focuses his philanthropic and civic involvement on the Arizona State University Real Estate Programs now Chairing the Real Estate Council and is a Board member of University Realty. He also serves on the board of Valley Partnership and is serving on the Valley Wise Hospital System current capital campaign.
Mike Schwab Principal and Designated Broker
Mike Schwab is a Principal and Designated Broker of the Land Advisors Organization. Since joining the Firm in 1989, Mike has specialized in the vibrant western metropolitan Phoenix land and lot market.
His clients benefit from his vast market knowledge, transactional experience, and access to the most comprehensive data available to not only list and sell all types of land holdings, but also to receive his insight on matters of land valuation, land economics, property entitlements, and utility solutions.
Additionally, his geographic specialization has afforded him the opportunity to foster and maintain relationships with key decision makers in multiple West Valley jurisdictions. These relationships, combined with his contacts with local land planning and civil engineering expertise, offer landowners the opportunity to enhance the value of their land via strategic and timely planning and entitlement efforts.
Mike received his Bachelor of Science degree in Real Estate from Arizona State University in 1987. He is a member of the Home Builders Association of Central Arizona and the Western Maricopa Coalition / WESTMARC (a public-private partnership of the 15 communities, the business community, and the educational sector in the West Valley of the Greater Phoenix region). He is past president and board member of the Hon Kachina Volunteer Awards and was a trustee with St. Luke’s Health Initiatives.
Brian Rosener President
Brian is the President of the Land Advisors Organization. Since joining the Company in 1999, Brian has played a vital role in the creation and implementation of the Company’s vision and associated growth strategies.
As President, Brian is responsible for the day-to-day operations of the Company across the entire country. From strategic direction, office identification, infrastructure, financial management, compliance, process improvement, and talent acquisition/management, Brian’s deep operational knowledge and team-building skills have helped Land Advisors remain at the forefront of the land brokerage industry.
Prior to joining the Land Advisors, Brian was a Senior Manager with the global management consulting firm Accenture. In that role, Brian was responsible for improving the technology, business processes, and human capital elements of Fortune 500 companies across the country. He has used these skills and his experiences to help a rapidly growing Land Advisors Organization leverage the best practices employed by leading companies in a variety of industries.
Brian has an MBA with concentrations in Marketing and Finance from the University of Arizona, and a Bachelor of Science degree with a concentration in Operations Management from Arizona State University.
Ethan Granger Chief Technology Officer
After joining the Land Advisors Organization in 1996, Ethan began developing a custom geographic information system focused on modeling the complex variables that drive land parcel purchasing decisions. This system helped transform the Land Advisors Organization from a small regional land brokerage firm to one with national presence. This growth has, in turn, led to an extremely sophisticated geographic database of land parcels around the country enabling the Land Advisors the ability to offer brokerage consulting in nearly any market.
Ethan’s ultimate accomplishment was to put this system into the hands of non-technical sales agents by creating an easy to use interface. Additionally, Ethan built a department to support the agents in efficiently creating custom map products for real estate transactions and clients. The Land Advisors’ IT department is continually recognized as utilizing the latest mapping technology and sets a high standard for the practical application of GIS.
Ethan still remains deeply involved in the IT operations helping to craft creative solutions, manage integration of emerging technologies and to ultimately steer the technological direction of the company. He enjoys working with the other Land Advisors sales agents to enhance their deal-making ability through geographic analysis and identify new opportunities where technology can play a vital role.
Ethan earned a Bachelor of Science degree in Geography and a Bachelor of Arts degree in Environmental Studies with an emphasis on Planning from Binghamton University. He pursued a Masters in Geography from Arizona State University. Ethan also holds a real estate license in the State of Arizona since 2003.
Carter Froelich Managing Principal - Launch
Carter is the Managing Principal of Launch Development Finance Advisors. Prior to the founding of Launch, Carter was the Managing Principal of the southwest and mountain regions of Development Planning & Financing Group, Inc. (“DPFG”). Prior to DPFG, Carter was a Manager in the real estate consulting department of the national accounting firm of Kenneth Leventhal & Company in both the Phoenix, Arizona and Newport Beach, California offices. Carter is a Certified Public Accountant in both California and Arizona, as well as a former State Certified Real Estate Appraiser in the state of Arizona. Carter holds a master’s degree in Real Estate Development from the University of Southern California and a Bachelor's degree in Business Economics from the University of California, Santa Barbara.
Carter has over thirty-six years of experience in the real estate industry with thirty of those years focused in real estate consulting. Carter's area of specialty is in the formulation and implementation of land secured financings for large scale developments and the formulation of development strategies for large scale master planned communities.
Carter served as a member of the City of Phoenix’s Camelback Village Planning Committee. Carter is a full member of the Urban Land Institute, Valley Partnership, the Central Arizona Home Builder’s Association, the Southern Arizona Home Builder’s Association as well as the Building Contractors Association of Southwestern Idaho. Carter was the author of the 2008 and 2016 National Association of Home Builder’s Impact Fee Handbook.
Michael Zarola Managing Director
Michael Zarola joined Land Advisors Capital in April 2020, serving as the company’s President/Managing Director with ultimate responsibility of leading the Land Advisors Capital team. Michael has held leadership positions in business development, origination, asset management and disposition for residential land and housing advisory firms spanning over his 20+ year career in the real estate sector. His experience has been focused in several of the top homebuilding markets including; Arizona, California, Colorado, Florida, Nevada, Texas, Utah and Washington. Throughout his career, Michael has successfully drawn upon his analytical, problem solving, financial modeling and interpersonal skills to negotiate workouts between parties on complex projects and distressed assets to achieve optimal return on investments.
Previously, Michael served as Senior Vice President at The Resmark Companies, advisor to the California State Teachers (CalSTRS) pension fund, where he personally opened up new markets and established a presence on behalf of the company in Arizona, Colorado, Nevada, Texas and Utah and Washington. Prior thereto, he was a Vice President for Lowe Enterprises Residential Advisors and its predecessor company TriPacific Capital Advisors, an exclusive advisor to Los Angeles County Employment Retirement Association (LACERA) pension fund at the time. On behalf of Lowe and TriPacific, Michael originated and managed assets in Arizona, California, Colorado, Florida, Nevada and Texas.
Michael earned a Bachelor of Arts in Political Science from San Diego State University.