The Empire Group Purchases Approximately 20 Acres within the Mayfair MPC, Located in Central Texas, for Build-for-Rent Development

Master-planned community offers close proximity to both San Antonio and Austin, two top-performing residential growth areas in Texas, and offers more affordable housing options to meet the region’s growing demand.  

Austin, Texas (June 12, 2023) – Land Advisors Organization’s Austin office announces the sale of 19.7 acres within the Mayfair master-planned community in New Braunfels, Texas to the Empire Group. The parcel is slated for approximately 215 build-for-rent units within Empire’s “Village at Mayfair” development.

The Mayfair master-planned community (MPC) is strategically located approximately 35 miles north of San Antonio and 40 miles south of Austin in New Braunfels, the third fastest-growing large city in America. Mayfair’s approved Development Agreement with the city of New Braunfels allows for 6,000 residential units consisting of single family, multifamily, townhomes, build-to-rent, and more; with more than 220 acres identified for commercial, mixed-use and employment centers. In addition, the community plan includes more than 330 acres of parks and open space; 35 miles of hiking and biking trails; as well as a new fire station. There will be four new Comal County ISD Schools; one high school, one middle school, and two elementary schools within the 1,900-acre MPC.

“We strive to provide high-quality residential living experiences to areas that need it the most,” said Bryan Freel, managing director of development with the Empire Group. “Providing housing options for the two million new residents who are expected to move to the area over the next decade will be a monumental task and we want to be part of the solution by providing our popular single-family build-for-rent residences to Mayfair.”

Empire is one of the nation’s leading developers of single-family build-for-rent communities and will bring small, bungalow-style single family homes to the gated, highly-amenitized Mayfair community.  The homes in the Village at Mayfair will be available for rent, giving tenants a no-mortgage, hassle-free living experience. Amenities within the Village at Mayfair will include a resort style pool, spa, club house, fitness center, barbeque area, dog park, garage and covered parking, etc. Each residence will have private fenced outdoor space and will feature 9-10-foot ceilings, stainless steel appliances, quartz countertops, walk-in closets and the latest in smart home technology.

“Empire is a great addition to our residential mix in Mayfair,” said Chip Mills, Mayfair senior vice president of development. “We have set out to bring in builders with high-quality products to complement but also fulfill a need in the New Braunfels market. Empire’s rental homes and amenities within its gated community are going to do just that.”

Josh Cameron and Hal Guggolz represented the seller SouthStar at Mayfair in the transaction. Cameron and Guggolz specialize in residential, commercial and MPC developments throughout central Texas for Land Advisors Organization’s Austin team.

“Mayfair’s premier location makes the community an excellent place for Empire to bring its build-for-rent residences, which have been very popular in Arizona and elsewhere throughout the Southwest,” said Cameron. “Empire is well-known for building exceptional communities and their build-for-rent communities will help to fill a gap in the region, providing much-needed diverse housing options for families and individuals in Central Texas.”

The MPC of Mayfair marked its groundbreaking in April 2022 and is currently preparing for builders to break ground on new residential units at the end of this year. Mayfair, which is expected to be developed over 15 years, will connect east and west sides of IH 35. An underpass under the newly re-constructed section of IH 35, between Watson Lane and Kohlenberg, connects both sides of the community and facilitates travel across northern Comal County in Central Texas. Mayfair provides utilities through a Water Improvement District, which will partially fund state-of-the-art infrastructure.

“We believe that our residents will love being part of such a well-planned, brand-new MPC that offers shopping, restaurants, parks, schools and entertainment without the need to leave,” Freel said. “And for those who choose to venture out, the proximity to I-35 makes it easy to take a quick trip into downtown New Braunfels, which offers myriad experiences, and also has convenient access for commuters to both San Antonio and Austin. It’s a perfect place to call ‘home’.”

Construction of Empire Group’s Mayfair Village is expected to begin in the fourth quarter of 2023 with the first units completing by late 2024.


About The Empire Group Companies
The Empire Group Companies, headquartered in Scottsdale, Ariz., was founded by Richard Felker in the early 1970s. Under Felker’s direction the company built its reputation as a leading developer of Class A mixed-use projects and luxury build-for-rent communities throughout Arizona. For more information on the company and its portfolio of projects visit

About SouthStar Communities

SouthStar Communities is an award-winning planned community developer headquartered in New Braunfels, Texas. Named Best Developer by the Greater San Antonio Builders Association and San Antonio Business Journal’s Business of the Year Honoree, SouthStar has shaped remarkable places to live, learn, work and explore for over 150,000 residents across 23 years, operating to its mission of “Creating Healthy Communities for Life”. This legacy has included operating the fastest-growing communities in Dallas, San Antonio and New Braunfels, TX.

For more information on SouthStar Communities and to keep up to date on news and happenings across properties, visit For more information on the new Mayfair community, please visit

About Land Advisors Organization

Founded in 1987, Land Advisors Organization is the nation’s largest land brokerage firm specializing in providing deep market insights to landowners and purchasers for the most comprehensive and effective evaluation of land in markets across the country. By integrating current local market information with cutting-edge technology and geographically specialized professionals, Land Advisors Organization advises clients in identifying and capitalizing on valuable land opportunities in all economic environments. Land Advisors Organization serves landowners and purchasers from offices in Phoenix, Tucson, Casa Grande and Prescott, Arizona; Irvine, San Francisco, Century City, Pasadena, Roseville and San Diego, California; Orlando, Jacksonville and Tampa Bay, Florida; Boise, Idaho; Las Vegas, Nevada; Albuquerque, New Mexico; Charlotte, North Carolina; Atlanta, Georgia; Kansas City, Kansas; Nashville, Tennessee; Austin, Houston and Dallas-Fort Worth, Texas; Salt Lake City, Utah and Seattle, Washington. Stay connected with us on Twitter, Facebook and LinkedIn.

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Media Contact: Patty Johnson, Connections Marketing & Communications or 602.402.2965